客戶 / Client's name:蒙小特托育
設(shè)計(jì)內(nèi)容 / Design content :VI設(shè)計(jì)、LOGO設(shè)計(jì)、IP設(shè)計(jì)
設(shè)計(jì)日期 / Design date:2021-06-10
地址 / Project address:陜西 · 西安
蒙小特以行業(yè)特點(diǎn)為出發(fā)點(diǎn);以托育理念為核心;以圓潤(rùn)的圖形為表達(dá)方式;設(shè)計(jì)具有符號(hào)感,引人聯(lián)想并深刻記憶的標(biāo)志。
麥吉乇在充分了解需求之后,育以小山羊的形象為理念的具象化代表,提取最能代表小山羊形象的羊角造型設(shè)計(jì)出簡(jiǎn)潔的圖案,象征孩子們勇敢活潑,敏捷機(jī)智的形象。同時(shí)結(jié)合擬人化的面部表情制作整體圓潤(rùn)的造型,表現(xiàn)孩子可愛圓潤(rùn)的臉和調(diào)皮靈動(dòng)的表情 字母的縮寫代表著托育的名稱,將字母用卡通的表現(xiàn)形式進(jìn)行設(shè)計(jì),增加名稱的獨(dú)特性。 色彩選用溫柔的淺粉色,讓人感覺值得信賴的淺藍(lán)色和充滿活力與希望的鵝黃色為主調(diào)。
After a thorough understanding of the needs, McGory noddedto raise the image of a little goat as a concrete representative of the idea. He extracted the shape of the goat horn that best represents the image of a little goat and designed a simple design to represent the image of children who are brave and lively, quick and resourceful. At the same time, combined with anthropomorphic facial expressions, the overall round shape is made to show the cute and round face of the child and the naughty and clever expression. The abbreviation of the letter represents the name of the nursery, and the letter is designed in the form of cartoon to increase the uniqueness of the name. The colors are soft and light pink, trustworthy light blue and vibrant and hopeful yellow.